Our Code of Ethics recognizes our professional responsibility and our commitment to taking a leadership role in the areas of society where communications hold tremendous influence.

In our professional practice, we will endeavour to:

Learn: Engage in the topic and see to understand the issue.

Think: Make a sustainable mindset second nature.

Act: Put my knowledge to use in my daily work.

Inform: Share information and build awareness for sustainability.

Unite: Spark change through collective strength.

In today’s global markets, SFI certification allows consumers to make buying decisions that have a positive impact on people and communities at home and abroad. The SFI label is assurance that paper and wood products are from known, responsible sources.

What is the difference between recycled-content and post-consumer recycled content?

A recycled-content product is an item that contains recovered materials. Recovered materials are wastes that have been diverted from conventional disposal such as landfills for another use. Recovered materials include both pre-consumer and post-consumer wastes.

Does the recycling symbol on consumer products mean the item is made from recycled materials or that the item can be recycled?

The recycling logo does not necessarily mean either. The use of the recycling logo is not regulated by law. If the label only says recycle or recyclable it may contain no recycled content. It also may not be possible to recycle that item in your area.

To ensure you are buying a product made from recycled materials check the label for words that indicate the product is made from recycled materials. When buying materials, look for labels that indicate the highest percentage of post consumer recycled content.