was a warning issued to advertising agencies and their business customers by renowned advertising agency, Doyle Dane Bernbach, for a Time Inc. contest in the 1960’s. Penned by advertising legend Bob Levinson, Do This or Die can be simply summarized as follows:
In the midst of the biggest economic slowdown since the Great Depression that has seen the breathtaking failure some of the world’s greatest brands who failed to heed these words, this remarkable advertisement, has perhaps more relevance today than it had forty years ago. It also provides the marrow for what we, do at Bone:
Bone is neither a marketing company, nor a consulting company; rather we are profit driven cooperative of senior operating, sales, marketing and creative professionals brought together under one roof to grow our client.s businesses by providing thoughtful advisory, compelling ideas and sparkling executions.
Try the Bone Diagnostic to review the four areas critical to your business’s success: